Author: Sudhir Moudgil
Article:
So, you've sold an ebook on eBay or on your own website and now
need a way for the customer to download their purchase. Before
you consider the possible methods take a few minutes to
contemplate what you want to achieve during this process.
Aswell as the obvious things like ensuring the customer receives
their ebook in good time and has a speedy trouble free download
many sellers fail to recognise the potential for a backend
income from this part of the sale.
This is perfectly demonstrated by many sellers choice to send
their ebooks in either of these two ways:
1) As an e-mail attachment. Delivery via an e-mail attachment
isn't a good idea in the first place because some people don't
know how to open an attachment, your outbox will be constantly
full because of the size of e-mails you're sending and if your
customers inbox is full they wont even receive your e-mail!
2) A direct link to the zip file in an e-mail. This is also a
bad move because like attachments you wont be able to offer any
further services to the buyer.
At the end of the day the most effective and profitable way for
the buyer to receive their product is via a download page.
If you haven't already you'll need to sign up to a webhost so
you can create a download page under the domain name of your
choice like. This looks very professional.
In order to get the buyer to your download page once they've
completed payment you can either manually send them an e-mail
link which redirects to the page or take the much more effective
option of signing up to a digital delivery service like
e-junkie.com which will either instantly redirect the buyer to
your download page on completion of payment or send them an
automatic pre-written e-mail which contains the redirection
link.
But the real clincher is what you put on the download page
itself!
At the start you want to make sure you thank the customer for
their order in 2 or 3 sentences. This keeps the transaction as
pleasant as possible and if you've sold the ebook on eBay those
words will go a long way to ensuring you receive positive
feedback.
You are then left with 2 choices, either you can choose to
insert the download link now or leave it till further down the
page and hit the buyer with some incredible offers beforehand. I
personally prefer the latter.
You can advertise some of your higher priced products giving the
buyer an option to purchase more before they download but if you
dont like the idea you could always advertise someone else's
product as an affiliate! Go to clickbank.com and choose from
over 100,000 products (preferably one that complements your
ebook well) and earn commissions up to 75% on any sales made.
You need to be capturing e-mail addresses to build your mailing
list and your download page is perhaps the best place to do it.
Offer something of value for free then add an opt-in box and
before you know it you could have a customer for life!
It's also a good idea to include some google ad's at some point.
Open up a Google Adsense account by clicking on 'Advertising
Programs' on Google's main page and this allows you to list text
ad's (relevant to your content) for free! You'll then be paid
each time anyone clicks on these ad's and it's a great
additional income source.
After each of these marketing Plug-In's clearly mark out the
download link for your ebook and leave relevant download
instructions. Then include a link back to your website and leave
your contact details.
So, if you're just not making enough money selling ebooks or
need to open up an additional income source you need to take
advantage of the post sale situation, you need to make a well
structured download page!
About the author:
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